I am currently a Public Relations student at Florida Agricultural and Mechanical University, graduating in May 2026, with hands-on experience in digital strategy, campaign execution, brand promotion, and audience engagement. As I prepare to transition into a full-time professional role, I am eager to contribute both creatively and strategically to a dynamic marketing or communications team.
As Social Media Director for The Famuan, I lead digital content strategy and collaborate with writers, photographers, and editors to execute campaigns that align with audience engagement goals. Through strategic planning and performance analysis, I increased account reach by 9,000% and generated over 85,000 views. This role strengthened my ability to manage timelines, analyze metrics, and adjust content strategies to deliver measurable growth.
In addition, as Social Media Manager and Miss Gamma Chi for the Gamma Chi Chapter of Iota Phi Theta, I developed and executed promotional campaigns that resulted in a 602% increase in average views and sustained 25,000 monthly views. These experiences sharpened my project management skills and reinforced my ability to create brand-aligned messaging tailored to Gen Z audiences.
My experience as a Social Media Intern with State Farm further expanded my understanding of marketing strategy and consumer engagement. By creating targeted content and analyzing performance data, I increased Instagram likes by 60% and engagement by 91% in two months. I also supported community outreach efforts and represented the brand at local events, strengthening my professional communication skills.
As a Student Brand Ambassador for Glow Recipe, I produced content generating 10,000+ views, hosted campus activations for 100–150 attendees, and supported promotional initiatives driving traffic and conversions. These experiences enhanced my understanding of consumer behavior, product positioning, and brand storytelling within the beauty and consumer products space.
I am highly organized, detail-oriented, and comfortable managing multiple priorities across platforms including Instagram, TikTok, and Facebook. I bring strong written and verbal communication skills, proficiency in Google Workspace, Microsoft 365, Canva, and Adobe Creative Suite, and a data-informed approach to creative problem-solving. I am eager to contribute to a team where I can support marketing initiatives, strengthen brand visibility, and help drive meaningful audience engagement.
Thank you for your time and consideration. I look forward to the opportunity to contribute to your organization’s marketing and communications goals.
Jasmine Isabel Petion 